Privacy policy

The page was last updated on May 28, 2024.

Data protection is a high priority for Saphe A/S (“Saphe”). Careful and responsible handling of your data is therefore natural for us. In the following statement, we will explain which personal and user-related data we collect from you, and for what purpose we store and use them. The statement applies to all use of Saphe’s websites, webshop, devices, apps, and other services (“Services”).

Contact Information:

Saphe A/S
Gasværksvej 46, 2nd floor
9000 Aalborg
Phone: +45 42 90 33 11
CVR: 36 70 45 86
Email: support@saphe.com

SUMMARY

When you use our Saphe Link app, we collect data to provide the “Services.”

For all collected data:

They remain with Saphe and are only stored on servers in the EU.
They are not shared with third parties.
They are not sold to third parties.

Our motto: We track traffic, not users.

PERSONAL DATA

Personal data refers to information related to a person's identity, such as name, address, email address, phone number, etc.

As soon as you register as a customer or user with Saphe, we store your name, address, phone number, and email address in an electronic customer database, which is only accessible to Saphe employees. Before we accept your personal information, we seek your explicit consent and ensure that you know exactly what information is stored. We use and store your personal information to provide the Services to you, such as sending you your ordered items, communicating with you, delivering traffic alarm data to you via the Saphe Link app, and fulfilling business regulations, which must be stored for 5 years according to Danish accounting law.

To process your order, certain personal data will be disclosed to selected third parties. These include the service providers we use for logistics, transportation, and payments, to whom we provide the necessary customer data for packaging, delivery, and payment.

As a customer of Saphe, you have the right to withdraw your registration at any time. You also have the right to see what personal information we have stored about you. These rights are considered part of GDPR. For further information, please send us an email at info@saphe.dk.

1.A ORDER CONFIRMATION AND SHIPPING CONFIRMATION

When you make a purchase on Saphe.dk, we immediately send an automated order confirmation to the email address you provided. This includes your contact information (name and address), to which the items will be sent, as well as your order number, payment method, and an overview of the items you ordered. This email also includes excerpts from our general terms, such as cancellation policies and warranty information.

When the items are shipped, you will receive an automatic shipping confirmation to the email address you provided. The shipping confirmation contains your order number and tracking number (Track & Trace number), which will help you track your package.

1.B DISCLOSURE OF DATA TO THIRD PARTIES

All personal data will only be collected and used by Saphe as the responsible data processing company. Your personal information will never be disclosed or sold to third parties, including external markets or opinion research purposes.

Only the data necessary for the webshop, customer service, delivery, payment, subscription, and otherwise to provide the Services will be forwarded to the responsible service providers.

These providers may only use your personal data for their specific purposes. Any other use is not permitted and will not take place under any circumstances. Read more under third-party services.

1.C USER ACCOUNT CREATION AND ADMINISTRATION

Some of the Services require a user account. By creating a user account, you provide us with details such as name, address, country of residence, date of birth, email address, and information about your vehicle. You can also provide additional information about yourself for use in relation to certain features of the Services. As part of the registration process and related interactions, we may use your email address for informational and security-related purposes. Examples include sending you emails during the account creation process and in the event of an email address or password change.

1.C.1 DISCLOSURE OF DATA FROM THIRD PARTIES

You can log in to our website and app using single sign-on (SSO) services such as Google and Apple. These services will allow the third party to authenticate your identity and give you the option to share certain personal information with us, such as your name and email address, to pre-fill our registration form.

1.D USE OF SAPHE APPS AND PRODUCTS

When you use the Services, we may request information such as username and password, feedback on your user experience, information about your devices, information about your car, and your language. We may also store information about your consents, preferences, and settings. We may also store information about your use of the Services, content you have shared with us, your agreements with us, services provided to you, and other interactions with us in connection with the Services.

Some of the Services are location-based and will determine your location using satellites, mobile networks, Wi-Fi, Bluetooth, or other positioning methods. These technologies may involve exchanging data related to your location, unique device or mobile, Wi-Fi, Bluetooth, or other network-related identifiers with Saphe.

When you use Saphe apps and products, including traffic alarms and route navigation, your location data is sent to Saphe to provide the service or content to you.

For customer support purposes, our apps may collect and store your location data along with other data related to the functions of the apps or products. The data is collected solely to understand and troubleshoot issues you encounter. The data is stored locally on your mobile device until you decide to share it with Saphe, and once shared with Saphe, it has a lifespan of 30 days on our server.

USAGE DATA

Usage data is data that can be collected when you visit a website. When customers visit Saphe.dk, we record how our customers navigate our website, including how they arrived at our site, which of our pages are visited, and similar information. We also store which items customers have purchased from us. We do this to understand our customers' behavior so we can improve and optimize our website's features and selection for the benefit of all our customers.

COOKIES AND IP ADDRESS

A cookie is a file that contains information about whether you are a new or already registered customer, which products you click on, and how you navigate our website. We usually store cookies for 12 months. Cookies are stored on your computer, tablet, or smartphone. A cookie cannot identify you as a person. It only recognizes your computer, tablet, or smartphone and displays a customized version of our website.

You can set your browser to warn you when a website uses cookies. You also have the option to disable cookies entirely in your browser. If you want to delete your cookies, you can do so in your browser settings. If you have questions about your cookies, please send us an email at info@saphe.dk.

Your IP address is the address of the computer you use for the visit. The IP address is recorded to ensure that Saphe can always trace the computer used in case of misuse or illegal activities related to the visit.

THIRD-PARTY SERVICES

We work with third-party providers who place cookies on our behalf and record usage data. This covers, for example, how you arrived at Saphe.dk and also which type of online advertising you clicked on. This way, we can target usage-based online advertising tailored to your individual preferences. All this happens anonymously; Saphe does not store personal data such as name, address, or email address for this purpose. Any detected IP address is also anonymized.

Marketing

For analysis and remarketing purposes, Saphe works with the following third-party providers:

A) GOOGLE ANALYTICS

Google Analytics is a service by Google Inc. that provides professional and complex web analysis. Read more about Google Analytics.

B) GOOGLE ADS

Google Ads is an advertising system from Google Inc. that allows advertisers (here Saphe) to advertise specifically. Saphe uses Google Ads for retargeting purposes.

C) FACEBOOK CUSTOM AUDIENCES

Facebook Custom Audiences is a Facebook tool that allows targeted advertising to specific audiences. Saphe uses this Facebook tool for retargeting purposes.

D) TRUSTPILOT

Saphe collaborates with Trustpilot to help people have better purchasing experiences. We only share your order confirmation with Trustpilot.

E) LINKEDIN

Advertising system from LinkedIn that allows advertisers (here Saphe) to advertise specifically. Saphe uses LinkedIn Ads for advertising.

F) YOUTUBE

Advertising system from YouTube that allows advertisers (here Saphe) to advertise specifically. Saphe uses YouTube Ads for advertising.

G) BING

Advertising system from Microsoft that allows advertisers (here Saphe) to advertise specifically. Saphe uses Bing Ads for advertising.

H) SNAPCHAT

Collects information about users by gathering information about users and their activities on the website. The information is used to target advertising to the user across different channels and devices.

I) SLEEKNOTE

Collects information about users for market analysis and reporting purposes.

J) TIKTOK

Logistics

For delivery purposes, Saphe collaborates with the following third-party providers:

Bring, DAO, PostNord, DHL, and HomeRunner.

Communication

Additionally, Saphe uses the following third-party provider:

A) KLAVIYO

Klaviyo is an email marketing platform that enables communication with customers via email and SMS. Saphe uses Klaviyo to communicate with customers who have actively signed up for the newsletter and for remarketing purposes.

Payment

Saphe does not store customers' payment information. This is done by the respective payment provider used for a purchase on the site. Saphe exchanges an ID with the used payment provider, which identifies the used payment method. This payment ID is unique between Saphe, the payment provider, and the user and is therefore not usable elsewhere.

Saphe uses the following payment providers/payment gateways: Billwerk+, ShopPay, Apple Pay, Google Pay, PayPal, and MobilePay.

If you have questions about the storage of your payment information, please contact the payment provider used for payment on Saphe.dk. If you want to know which payment provider was used for a specific order, please contact support@saphe.com.

NO LIABILITY FOR THIRD-PARTY WEBSITES AND PARTNERS

Saphe assumes no responsibility for the privacy policies of third parties and partners. If you are interested in the mentioned third-party privacy statements, please contact them.

DATA SECURITY

Saphe takes the protection of your personal data very seriously. Therefore, we always take all reasonable measures, technical and organizational, to ensure that the collection, use, and storage of your data are correct. These technical and organizational procedures protect the data we have collected about you against unauthorized access or illegal disclosure. Nevertheless, Saphe cannot take responsibility for errors in data transmission or unauthorized access by unauthorized persons or organizations from outside.

QUESTIONS AND SUGGESTIONS

If you have any questions or comments about our data protection, we are always at your disposal. Please contact our customer service at info@saphe.dk.

CHANGE OF PRIVACY POLICY

Saphe reserves the right to change the above privacy policy at any time in accordance with applicable data protection legislation.

TRANSFER TO THIRD COUNTRIES

In connection with the processing of your personal data, we transfer data to recipients in the USA, but only to companies that are part of the EU-US Data Privacy Framework.

We will not transfer your personal data to recipients in the USA or other third countries characterized by the EU Commission as insecure third countries in connection with the processing of personal data.

Should it become relevant to transfer data to insecure third countries at a later date, this will only occur if the company in the respective third country has provided the necessary guarantees that the recipient's level of personal data protection is in accordance with this privacy policy and applicable EU legislation.

The transfers will therefore take place based on one of the following transfer bases:

The recipient is certified to comply with the principles of personal data protection under the EU-US Data Privacy Framework.

We have entered into standard data protection clauses with the recipient, which, according to the EU Commission, offer sufficient guarantees for the protection of privacy, fundamental rights, and freedoms, as well as for the exercise of associated rights.

YOUR RIGHTS

If you wish to exercise the rights below, you must contact us through the contact information listed at the top of the privacy policy.

We will process and respond to your inquiry as quickly as possible and no later than one month after we have received your inquiry, unless the complexity and scope of the request mean that we cannot respond within one month. In such cases, the response time may be extended to a total of 3 months, according to Article 12 of the GDPR.

A) Right of access

You have the right to access the personal data Saphe A/S processes about you, according to Article 15 of the GDPR. However, access may be limited by considerations of business secrets and/or intellectual property rights.

B) Rectification or deletion of personal data

If you believe that the information Saphe A/S processes about you is incorrect or inaccurate, you have the right to have it corrected or deleted, according to Articles 16 and 17 of the GDPR.

If we agree with you that the information we process is incorrect or contains errors, we will delete or correct this information as soon as possible.

However, deletion or correction of personal information will not occur if Saphe A/S is legally obligated to retain all or part of your personal data, or if it is necessary to retain this personal data to establish or defend a legal claim. In such cases, Saphe A/S will only retain the information that Saphe A/S is legally obligated or entitled to, and will delete other personal data about you.

C) Withdrawal of consent

You have the right to withdraw your consent to Saphe A/S processing of your personal data in whole or in part at any time, according to Article 7 of the GDPR.

If you withdraw your consent, Saphe A/S will cease processing the personal data you have withdrawn consent for, unless Saphe A/S is legally obligated or entitled to retain all or part of your personal data. In such cases, Saphe A/S will only retain the information that Saphe A/S is legally obligated to, and will delete other personal data about you. Your withdrawal of consent does not affect the legality of the processing Saphe A/S has carried out until your withdrawal of consent.

If you withdraw your consent to the processing of the data necessary for the use of Saphe, we may be forced to delete all your data, as your profile will not function without the necessary data.

D) Objection

You have the right to object to Saphe A/S processing of your personal data at any time. You can also object if you believe your personal data is being processed in violation of applicable rules or the consent you have given to Saphe A/S, according to Article 21 of the GDPR.

E) Restriction

You have the right to have Saphe A/S processing of your personal data restricted in the following cases, according to Article 18 of the GDPR:

While Saphe A/S is processing an objection you have made regarding the accuracy of the personal data Saphe A/S processes about you or the legality of the processing. The restriction of processing applies until Saphe A/S has processed your objection.

Saphe A/S processing is incorrect, but you do not want your information deleted, only the use of your personal data restricted.

F) Data portability

As our processing of your personal data is based on consent or a contract and our processing is carried out automatically, you have the right to data portability. The right to data portability means that you have the right to receive the personal data you have provided to us in a structured, commonly used, and machine-readable format, which you then have the right to transfer to another service provider, according to Article 20 of the GDPR.

COMPLAINT

If you wish to complain about the processing of your personal data, you can submit a complaint to the Danish Data Protection Agency: dt@datatilsynet.dk